About Raj

Hey Guys, Welcome to my random world where only thoughts matters. We’ll see where it takes us. Atleast I hope it will initiate a debate and probably aid in changing perceptions and opinions. My name is Rajan and I am based in Chennai I am from the advertising world (You would have already guessed it by now) and mainly to do with media planning. It’s a great world out there. I am thoroughly blessed to be married to Sowmea who happens to be my sounding board and my great critic. We have two kids and they ensure that we are grounded to reality and keep up with their quest on exploring unchartered territories with their loads of questions and finding eternal answers. That’s where the idea of Random thoughts was born. The “z” in the thoughts implies a twist in the tale and hopefully my forward outlook! Keep visiting… keep thinking… Have a nice time!

My next life – By Woody Allen

An awesome thought by Woody Allen. One of Hollywood’s greatest legends…
Worth sharing with all of you


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I want to be a CEO!

Channel1… skip.. channel2… skip… channel3…boring… channel4…yucks!

Phew!

Would we ever get to watch something interesting?

And then came BBC Entertainment channel. (And no I am not promoting this channel)

There are times when you channel surf and don’t find anything worthwhile to suit your mood swing. It happens. You search only what you wanna watch.

I did and I was blown and how!

I think that really prompted me to actually write this post.

I wish I was a CEO. I could implement change. A change for good. Not just myself but first for the people around me and then to the company I work for. I like to put people first and then the company. Coz relationships matter first and then the business sense. If you are surrounded by good people you will obviously have the best business running with you. Well that’s how I would like to think at any point of time in my life. Putting people first.

There is a program on BBC entertainment and it’s called “The Undercover Boss”. You may google to know more about this program but in short the concept is based on a top ranking official who goes undercover as in he/ she actually disguises as a different person and starts working in the same company as a newbie/ aspiring employee… How he/ she sees thinks from their perspective and what final changes he adopts to his/ her company policy forms the crux of the following story. It’s a one hour program and this one really makes you think.

It made me think. If I were a CEO? Wow! How many times would you have told this to yourself and how many times you would have rejected that offer outright in your mind. Many times I guess. And I regarded it as silly coz I never wanted to be in that place for the fear or seeing a much greater fall than a much meteoric rise. And here I am not talking self but helping people rise to the occasion and making them much better professionals which I truly believe in.

Anyways, coming to the point… what would I do differently had I been a CEO?

Interesting no?

And why not? Maybe someday I would…
So here’s what I would do things differently…

Bottom’s UP
First things first, spend time with each employee to see who they are, where they come from and what are their dreams/ aspirations. I know a lot of CEO’s would first meet the board and then their way down. I think when it comes to business/ money etc… a lot many times people get misled by numbers. As much as they are important, they are not the be all and end all of everything! And lastly always remember, this will what give you warriors who will do anything to make your company a success.

Training
You can’t get any better than training. Training at all levels. Training methods that have to be applied in cycles so as to keep abreast of latest trends and technologies
Have you got that potential? Then you’re the man!
I believe every person has a capability. It’s only that opportunity that he deserves he needs to be given. Always seek new talents maybe from existing employee who need to be in someplace else in the company or a new person looking out for an opening in a company

Mentor them
Mentoring is a huge word. I would always give this a prime importance. This creates minds. Leaders. Of some repute. People who believe in a thought and believe in change. You mentor what beliefs you have to the other person and create another YOU in him. Someone you would like to see, meet and talk to! And no I am not talking about hero worships! Mentoring is purely creating another genius. Another believer.

Talent first
I am not a racist and I would like to clarify this first. I have seen CEO’s the best ones who implement or should I say ignore talents but retain people of a certain kind (You can take any wild guesses here) To me when we talk business, professionalism, you have to see the talent first and then the face behind it. Nothing is more important than that. Brownie points count only if the talent is there and not who the person is and where he/ she comes from.

Talent recognition.
Tell me how many times you have missed that chance of getting a reward from your CEO. Or how many times you heard such stories from other friends and acquaintances. I think the only thing that keeps an employee with you is recognizing his/ her talent. How big or small. They would have spent 10 years, 20 years or maybe 50 years. Not because they love being in your company. Beyond a certain period it becomes a way of life coz they have never been approached by anyone from the top management to see how they have been doing. It’s like one of those marriages which worked but didn’t really work! 20 years plus is a huge commitment which only few people give to companies. Reward them. Recognize them. Respect them. These are the people who will blow the ultimate whistle for your company.

Macro not micro
This is a very silly issue I am dwelling into but can’t get my mind off it. I have seen the best of CEO’s getting into issues as small as that of your office tea boy (Well that’s too exaggerated but this will give you an idea as to how minor the issue should be for a CEO) A CEO should always focus on the big picture. When I say big picture the company goals, direction, position in the market and of course the overall business approach for the company. The lines have to be drawn very clear.

That thin line
This actually inspired me from my earlier point. I have seen enough heads sneaking and poking their noses onto other departments which is not their territory. Every head of that department has to perform his/ her function irrespective of what he/ she is additionally capable of. This seems to fade with time as a person joins an organization and lines start blurring which is another cause of chaos and madness leading to all mishaps. Another challenge a CEO gets is to ensure these lines are maintained

It’s not easy being a CEO. His shoes are either too tight or too big for you. You can’t just easily fit into them that quickly.
It’s a process. It’s an experience. It’s either too much to handle or too good to change the world around you.

Hmmm… time to think. Maybe someday I will change the world!

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JLG

I think that’s ok.
It’s fine. It’s really ok.
Don’t bother much.

How many times you would have told this to yourself. You want everything to go well. You did all that you could. Perfecting everything to the last detail.

And snap!

It all just changed in an instant. As if it was destined to go wrong. We take the best possible steps and measures and it all just tumbles down one day only to find that no amount of better planning would save you for a rainy day.

But you know what?

JLG! Just let go!

That’s my new mantra. Don’t worry. Things will just go fine.
You can’t change the past. You can’t predict the future. Just enjoy the present while working for your future.

We tend to miss so many good things in life during these hard times. I know it’s not easy but would worrying give you anything in return? Except for a sad health and some extra tears!

The best thing would be to focus on the negatives and turn those things into positive ideas.

Find solace in whatever makes you happy. Brings a smile on to your face. Makes you feel better.

Seriously, nothing is better than making your day worthwhile and to the people around you.

Things will eventually just turn out to be fine. You cannot control these things. Maybe it was destined to happen so don’t just bother. You had the best times in your life. These downturns are just reality checks so that you do not repeat mistakes you did in the future.

Network a lot. Get connected to old buddies. Say hi to your old bosses. Spring them a surprise. Enjoy every moment with your wife and kids. Visit temples. Go to parks. Play your kids age. Stop worrying. Enjoy living. And Just let go!

JLG

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Ad review: Lalitha jewellery ad campaign

I have been subjected to the torturous campaigns of Lalitha Jewellery since the past few months or so and I am so irritated to say the least.

I want to strip the ad into various portions to see where the execution failed miserably.

The client’s brief:
It’s very simple actually.
With so much competition coming up from other brands, the client would have just briefed the agency that they would like to focus on:

  1. The wastage factor
  2. Create an iconic character and use it as a property of Lalitha Jewellery

The execution:
What could have resulted in a very smart execution actually turned out to be otherwise. The result is a harried, shabby and a creative that’s gone way below expectations (According to me)

The huge letdowns:

  • The CGI used in the commercial is very tacky (Don’t tell me client didn’t have enough money!)
  • The model looks completely out of place (As if I am too big for this ad or I don’t belong to this or This is not what I wanted to do!)
  • The model’s clothes. I wonder who was the designer of the model’s clothes? Horribly done. Why would she wear red pants when her entire attire is very traditional! I somehow couldn’t fathom it.
  • It’s so clear the model is a north Indian. See her lip sync during the end commercial. She’s so awful. (I can’t imagine why on earth you would focus on a model so up-close and she would mouth silly and something else would be heard on the background)
  • Style and grace are two key elements when it comes to jewellery, cosmetics and fashion ads. You can’t go wrong on them. And if you do, it will have a very bad impact on the overall ad. And this model looked like one big dumb model for whom GRACE is just another five letter word

All in all… a good waste of client’s valuable money

Lalitha Jewellery Ad
Direction: Pravin Kaanth
Music: Prasanna Sivaraman

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The world’s most expensive chocolate

A small bar of Cadbury’s dairy milk would cost as much as Rs. 25.00 but when my daughter relishes it as if there is no tomorrow… It’s priceless…


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