What drives viewership these days? I sometimes really wonder. Is it the content or just anything in the name of entertainment?
I will not really vouch for content since you can count them with your fingers some good number of programs and the rest you have to just thrown them all out of the window.
What in the name of TV programming are we watching today? Why are we having so much crap to add to our misery?
With time and mainly with the advent of CNN broadcasted ME war in the 90’s there started a trend of satellite invasions into our lives and the rest as we know is history…
Forget programs, imagine the laundry list of TV stations… I think if you take the current scenario in India, there is a good 600+ TV channels available in your set top box… Phew! Is it enough or do you need more?
Programming on Indian telly scene has gone an enormous change.
You take the 80s and before, it was a real boom time for the viewers and the producers alike. With little investment, they could come out with amazingly produced TV programs. There was no competition then! We still had the best programs we could ask for… Malgudi days, Bharat Ek Khoj, Ramayan, Mahabharat, Buniyaad, Hum log, Karamchand just to name a few… There was good mix of drama and comedy based programs which are being talked about even today and have so much relevancy even today!
During the 90’s it was a boom time for producers to make programs for the satellite channels and hence there was a lot of focus on drama based content mainly with programs like Tara, Banegi Apni baat, Hum Paanch, Dekh Bhai Dekh, Zabaan Sambhaalke, Saanp Seedhi, Shriman Shrimati, Quiz shows and the likes
So what really sells these days? Let’s look at what drives a program’s success?
1. Use the big news makers
Use the big news in your program. Audience yearns for the big news. They are no longer the viewers who will take your ideas seriously. If today you are putting an actor on screen who has had a brutal past and he/ she was in the public eye, just use them and your content is ready (For whatever crap that maybe)
I would like to cite examples here:
o Monica bedi who had an alleged link-up with gangster Dawood Ibrahim is appearing everywhere now. First it was Big brother, then some stupid dance program, then she’s also doing some movies down south. What a time for her!
o We heard that apparently Osama Bin Laden’s sister was on reality television
2. Create a news!
When you have run out of ideas and don’t know what do, then create a bizarre situation and let the audience then decide what to do next. Even if they hate it… they will still talk about it!
Like what happened in one of the dance programs aired recently. Imagine sport legends like Mohinder Amarnath, Baichung bhutia dancing to the tunes and being judged by some stupid judges. I would still imagine using these legends in promoting a certain sport so that there is enough awareness about it. But who has the time for all that nonsense!
3. Have any concept and sell it!
I mean these days anything sells on television. Seriously.
So many programs in the name of reality television
- You take a song or a dance program and right from your new born baby to your great grand mother every one can sing and dance to prove their mettle
- When you are not dancing, you can make people laugh! Open any channel and search their programs you are bound to find one reality comedy show. Watch one episode and you will find them all the same. Have a judge who will keep on laughing like a dumb ass (read Navjyot Singh Sidhu, Archana Puran Singh) and you will think that the audience will go to splits! Do you?
- Then you have the roadies, big brother, sarkar ki duniya and what not. All in the name of providing entertainment to today’s generation. As if we have nothing else to do
4. Over dramatize it!
Look at the programs of today. Serials et all. It’s pure drama in the name of society and culture. They say that these serials reflect our culture and the social fabric of this amazing nation called India. That’s purely bull shit. Can you relate to any of these characters these actors portray on the telly? No way. I can imagine the highly affluent lot but when we talk about a broad Indian scenario it has to be the medium/ below average audiences. All these drama that we see today is so highly overrated.
5. When you have nothing to tell…
Yeah, when you have nothing to say just drape all the sets, cast, episodes with some amazing make over and you have a program that is as rich and vibrant as India. Really? You name it and you can create an episode around it using the date and situation to your full capacity like Holi, Diwali and what not… you could just go on and on and on…
6. News is not news anymore…
I mean seriously, news is not NEWS anymore. Look at the news channels today. They just keep on harping the same stuff and to add further salt to our wounds they will give you enough masaledaar (I mean spicy) news about some celebrity or even worse a round up on what’s happening on some reality show as if you are just dying to hear the status of the contestants and what will happen thereafter
7. Child sentiments…
I agree children can sell anything. Any Goddam thing in the world. Use their innocence to the extreme. Even at the cost of your TRPs (Television Rating Points) Make them sing, dance, cry, laugh whatever and let the money keep pouring in! I can imagine a child reality program, but what if you mix them up with adult participants and make them dance with them. Whatever politics and stakes are involved with the older participants, let them be passed on to the kids too! Yeah, that’s a good show!
8. Age of remakes
What we are about to witness is just the beginning of a never ending saga of remakes and more remakes. First it was Sahara one who roped in Raveena to do the remake of Sahib bibi aur Ghulam serial remake. Now it’s the turn of NDTV Imagine to bring in the twin dramedy “Seeta aur geeta” which is currently being promoted by Hema Malini herself.
Talk about novelty will you? This will only continue even further and there will be more to follow
I seriously think this will only get worse in the coming years. What our kids would finally see when they wake up in their teens is a different concern altogether.
Until then I am pretty happy watching MTV, FTV or even NGC or a discovery and you be happy that you just got your kick out of a T20!


