Road block!

Posted on July 18, 2010 by Raj

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For the average media planner, a Road Block means blocking the media/ mediums so that the competitors can shut up while the advertiser can have his best time and space.

It’s a huge thing for most advertisers and agencies alike since both of them get enough mileage out of it. For advertisers it’s the share of voice and for the agencies it’s the share of spend. While the former runs for the the awareness, the latter runs for billings.

I mean in the end everyone’s happy…

But I am not!

I mean to begin with, I managed to grab your attention and provide you with an insight or two about Road block.

Look at the picture below.

Next to my house there was this Trailblazer that was parked so badly so that others could not use that road at all. None could enter and none could Exit.

What a pain for some and maybe most drivers in Kuwait. This is like a usual thing for all of us staying here. I wonder if anyone cares!

And for you my dear reader, while the whole world raves about what I just explained above, in reality, in layman’s language and especially in Kuwait, a road block is definitely a Road Block!

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Hey Steve… we have a problem!

Posted on July 18, 2010 by Raj

1

I mean there is a real problem.

I bought your crazy phone last November and I guess things were never the same after that.

Who could have thought that one would perfect the touch technology so well. I have seen the Samsungs and the Nokias and the other gadgets of yore but this one seems way too ahead of its times.

But how come your product comes with so much complains?

I mean I can imagine the users and critics going blah,blah, blah over the features, compatibility and the connectivity related problems…

But my problem is real… genuine… d’yu know what I mean?

When I am back home, my son first scans my pocket to have a grab at my phone
Next, until he gets tired toying with my phone, no one exists in the house
I get only a secondary hug after that iPHONE goes to a complete power off situation!
Every night my kid takes something special in his hand before falling fast asleep… and for the past few months it’s my iPHONE that gets the most nighty hugs from him (And that really makes me jealous!)
I am constantly hooked on to FB, Mails, Linked IN, Twitter et all… to the extent that I keep it all the while with me
Even while watching my fave TV program or a movie, some corner of my eye keeps setting it’s sight on this gadget!
My wife thinks I spend more time with my iPHONE than I do with my family
My son thinks he’s never too old to own it now than to buy it later
I cannot switch to a Nokia or any other such gadgets that easily as I switched to this one!
My wife is really worried for the day when I’ll lay my hands on an iPAD
It only gets worse when I return back home after a long day in the office, since both me and my son have a constant debate over who needs it the most!
With every gadget that gets introduced by you, we all somehow spend too much money on accessorizing them. Covers, added units et all…

I think with each and every addition in your product line-up the situation gets only worse.

Hey Steve, you fix so many bugs in your product line-ups based on the critics/ consumer feedbacks… Is there anyway you can resolve this situation ?

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