You have to move on…

Another death in the family…
The very sentence leaves you dry, as if something is being taken out of your body. Even worse if it’s the person you were the closest. I mean a mom, dad, grand parents, anyone you can’t live without!

I saw in one of my friend’s status messages on a chat window “Mom passed away” and that kind of threw me back. Not because of the what was mentioned, but I could actually see swollen eyes, an eeire house, lots of people in the house, lots of messages, phone calls, weeping, whining, lending shoulders to cry on… and everything otherwise in that order!

God! Its one of those moments we wouldn’t wanna be in anyone’s shoes.
We even pray that this should not happen to even our worst enemies.

But death does come knocking at our door.

And inspite of closing the door on its face, it apparently finds its own way. None we can do!

I tried it almost three times to the people I loved the most My mom, my dad and my grandpa… but then do you get a choice?

Death is nasty. It sucks. It’s heartless. It’s black. It only brings emptiness.
None we love and all we can hate!

I don’t want that to happen ever again… Can I have this wish?

I guess I can’t. Mortal souls do perish some day. How far can we push the limits? And how long?

I don’t think there’s anything that we can do to postpone it. I mean when it happens it has to happen. It will happen.

But then with death comes a new life.
A life ahead full of memories of the past.
Things you did together.
Things that mattered.
Things that made lots of sense and lots of nonsense too!

For you to enjoy these memories…
Don’t you think you need to take a step today to bring that happiness and peace within you and to the people around you?

Take that step today. With yourself. With people around you.

This life is too good. Don’t pray for a better one. Make it a better one.

I challenge you… You will not only have the best memories… You actually move on!


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Death by an Ad…

I had a very weird experience last week.

A supplier came in with a stack of magazines.

Lately there had been lots of advertising on his titles.

It’s a new magazine and had been launched recently in Kuwait.
So as a good will gesture they were giving many clients free insertions with the hope that some months down the line they will get good support with paid ads.

This is the way suppliers deal, if they are looking at a long term business with clients especially the advertising agencies.

So, six months later most clients still had the luxury of placing free insertions in this magazine.
After six full months, the supplier had to keep their magazine full with lots of ads only to show that it is loaded with advertising support.

The pressure for the magazine was probably building on to get clients to have paid ads inside the magazines. I guess many agencies were just getting their ads across without even paying anything for it.
A free ad is always welcome but when you are expected to pay, you provide a cold shoulder!

And in these times of recession, free is the most expensive thing. Everyone wants but one rarely gives!

So there was this constant push from this supplier to all agencies for paid support so that their employees could be justified of their salaries. To the extent that the CEO of the company went personally to each company about their offers and promotion.

Thats the Catch-22 situation.

You give free ads all along and when you expect your magazine to pick up paid ads, everyone just throw in their middle finger!

Not easy to run a magazine business coz’ the market is flooded with me-toos!

Sad… the last news we heard that the CEO suffered a major heart attack!


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