Road block!

For the average media planner, a Road Block means blocking the media/ mediums so that the competitors can shut up while the advertiser can have his best time and space.

It’s a huge thing for most advertisers and agencies alike since both of them get enough mileage out of it. For advertisers it’s the share of voice and for the agencies it’s the share of spend. While the former runs for the the awareness, the latter runs for billings.

I mean in the end everyone’s happy…

But I am not!

I mean to begin with, I managed to grab your attention and provide you with an insight or two about Road block.

Look at the picture below.

Next to my house there was this Trailblazer that was parked so badly so that others could not use that road at all. None could enter and none could Exit.

What a pain for some and maybe most drivers in Kuwait. This is like a usual thing for all of us staying here. I wonder if anyone cares!

And for you my dear reader, while the whole world raves about what I just explained above, in reality, in layman’s language and especially in Kuwait, a road block is definitely a Road Block!


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Accidents and Kuwait

It happened about a week ago.

I was just driving back to office after a heavy meal at home. The weather was as bad as a nightmare in summer.

No matter if that AC knob on my car was on 4, nothing but a whiff of hot air blew my face. It was a perfect foil to a great and sumptuous lunch.

And to make things worse, there was this lady who overtook me on a two lane road, driving at more than 80 KMPH on a lane that was supposed to be slow with a red signal ahead.

Here is the picture of this keen resident eager to break all rules and provide her bit towards chaos and mayhem on the road.

Luckily she was saved… as I meant others were saved by her tyranny!

On the same day, I witnessed two cars completely turned around on Fahaheel expressway. Both were big vehicles which caused a major accident. Wonder what drove these people to let their cars sleep on the road?

Note now both the cars are turned aside on the far right!

This is not a rare thing in Kuwait. People are so used to this kind of a traffic almost day-in/ day-out.

I hope not that by the time we realize this, things are far beyond one’s control.

But the important question is… What is most important? Life (Both yours and others) or the thing you are running after?

Accidents are as common as sandstorms in Kuwait… It happens very frequently and when it does, it does real bad!


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So strange…

Sometimes weird things happen to the best of us. Really.

I was just about to leave from office yesterday when a call came and sent a shiver down my spine!

There was this voice, strong, powerful and all consuming force. This gentleman was practically devoid of any feelings whatsoever.

But any case, he seemed helpful, just doing his job.

He told me in a hurried tone “You haven’t paid your bills yet for the past 3 months. You are given just 2 days extra after which your case will be submitted in court. You have a balance amount of KD 59.5 which you can pay in any nearby booth”

Guess where the call was from?

Zain!
Oh please!

I bought a Zain E-go wi-fi from one of their booths at 360 degree mall.
It was meant to be a one month test drive for me which I wanted to try so that I can use it whenever the Wi-fi in my flat goes way too low in terms of it speed.
I consumed all of it around 2 GB worth of downloads and just forgot about it.

Unless I don’t use it, I don’t pay right! And moreover I had already consumed my quota for that month.

When I bought this piece, I had given my contact numbers, civil ID etc but no SMS, calls, emails etc came to me to remind me of my due payment. And all of a sudden I am expected to pay it? And I was even told that they were not able to get in touch with me.

When they couldn’t contact me then, how can they get in touch with me now? Strange isn’t it?

Anyways, its better to be safe from burdens now than repent later.
My urgency in this issue got better off me and I hurried to Souq Sharq to go and pay the bill rather than attracting such problems.

Finally I managed to pay the bill and call back at the same number to inform them that the amount has been paid with no overdue payments.

I swore myself that I’ll be happy with whatever Wi-fi strength I get at my place and not run around for such gadgets offered by these telecom companies.

Atleast I’ll get a good night’s sleep.


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50+ and still running…

Unlike the past I guess this will be one hell of a summer.

We are still in June and it seems like we have been sitting in an oven for more than a year. Last week it easily crossed 55+ (I’d actually add more degrees but then that would scare the hoots off you!)

No seriously, there were so many incidents of kids in school who suffered sun strokes.

And as if it was only a sign of hint to school leaders, it was then declared that all schools will remain closed much before than what was planned.

A cause celebre for kids so to speak.

Now tempratures are still soaring enough but well within 50 degrees.

Can you imagine what could happen when you have a 50 degree weather?

At this rate, you don’t need to use a water heater. The water that comes out of the tap itself is unhygenic to the skin…
You turn on your car’s AC to cool you off. Imagine, it starts working by the time you reach your office.
You go home daily for lunch during weekdays, this weather prevents you from doing that. You’d rather stay in office and get your lunch
It’s better to stay home than explore out-of-home options like shopping, leisure activities etc
What if your locality faces constant power cut. Imagine your building AC not working, So is your fridge, TV and the lift. Use the stairs… both up and down!

To top this up there are sandstorms…

And we hear a lot more stories from many acquaintances during this summer.

How I miss my home country! I wanna go home! and so on…

Welcome to Kuwait!


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